TECHNOLOGY AT SPORTING EVENTS has become so important that there's an even an online site that tracks the installation and capability of technology at sports venues.

Paul Kapustka, editor-in-chief Mobile Sports Report, explains that the way consumers now experience sports has changed.

''This is much different than even six or seven years ago, when anyone who pulled out cellphone  at a game was looked at as a pariah,'' says Kapustka.

''Now some fans keep their phones or tablets going all game  -either to get stats, to watch replays, depending upon availability, or to simply share their experience with the outside world.''

He says many arenas are upgrading their systems to offer new services through mobile devices such as special apps for the home team, seat upgrades and food and drink orders delivered to their seats.

They are also installing Wi-Fi systems alongside the cellular services.

To handle these new demands, companies like AT&T are turning to so called small cell systems or  -distributed antenna systems [DAS].

AT&T calls the initiative Project Velocity IP, with a goal of   ''densifying''  its network with additional coverage and capacity, DAS have smaller footprints than traditional cell towers-

They can be installed indoors   -and provide increased capacity and coverage, helping customers instantly share big plays and encore performance.

In 2013, AT&T added more than 670 DAS and upgraded more than  140  on its mobile network. The company says it has spent  $140 billion  in the past six years acquiring spectrum and building out its infrastructure.

Only as recently as last year, AT&T went on to expect to substantially complete its 4G LTE build-out, which now covers nearly  290 million people in the United States.

A key provider of solutions that  ''densify''  networks to ensure that there is capacity where it is needed is  SOLID, a Korean company whose  U.S. operating arm is based in Sunnyvale, Calif.

Its portfolio, which included  DAS, keeps mobile users connected and safe in highly congested spaces such as outdoor urban, indoor, campus, or arena environments, says Seth Buechley, the company's North American President.

''In order to make smartphone work better, either you put the radio closer to the handset or you add more spectrum,'' he says.

As a result, the  wireless industry is deploying a toolkit of advanced technologies such as  DAS and Small Cells, in addition to  strategy of spectrum acquisition and network expansion. The need to fill capacity holes is increasing, says Buechley-

Who cites the demand placed upon the wireless network on game day at sports arenas as a prime example. But with  BOYD [bring your own device]  initiatives, consumers are rapidly depending on cellular service not just for personal use, but also for work:

Which means an expectation of service anywhere, anytime, and with consistent quality of service.

Even as it is still displaying 4G technologies, the wireless industry is also looking ahead to more advances. Adelstein of PCIA talks about 5G  -the fifth-generation technologies that companies will start to roll out as soon as 2020.

''And when it does'' it's going to impose far greater demand on our industry's capacity to build and deploy infrastructure,'' he says. ''We've got to ensure that our networks are ready for 5G and other technological break throughs that are sure to come.

Requirements for improved and sustainable business models are driving the development of new technology strategies to avoid continuous cycle of  ''rip and replace'' each time there is a significant technology advance.

A switchover from copper wire to to an all-fiber infrastructure will enable scalability and support for multiple services,'' says SOLID's Buechley. Meanwhile, network intelligence will optimize and route capacity where and when it is needed.

Getting approval to put in place DAS and other wireless infrastructure can take time, especially in communities that resist their installation. In a speech at PCIA's annual Wireless Infrastructure Show in May, FCC Commissioner Ajit Pal warned:

That not enough attention was being paid to streamlining the approval process for new infrastructure. He cited a visit he made to an innovative startup in San Francisco to discover that the founder had resorted to an antenna made of chicken wire because they couldn't get a decent reception at their location.

''We've all heard the phrase 'Not in my backyard,'' or NIMBYism run amok. Every consumer wants fast, dependable wireless services where he or she lives, works and plays.''

''But getting these services to work requires local infrastructure. Indeed, it doesn't matter how much spectrum we make available, consumer won't have wireless services available, if operators can't deploy wireless structure in a timely manner,'' Pat adds.

He suggests that the FCC might extend to the approval process for smaller systems the same  ''shot clock''  process it introduced several years ago that sets a limit on the time states  and municipalities can take to consider cell towers.

The Honour and Serving of the  ''Operational Technological Research of Wireless Networks''  continues. Thank you for reading, and maybe, learning.

With respectful dedication to all those using and gaining the great experience and service  of Cellular Networks. See Ya all on !WOW!   -the World Students Society Computers-Internet-Wireless:

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'''Good Night and God Bless

SAM Daily Times - the Voice of the Voiceless


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