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NICOLAS GHESQUIERE may have come from a Balenciaga tenure that saw him recognised as one of the most innovative designers in the industry to a house known for making millions from its classic monogram - but the Louis Vuitton designer insists that the secret to success lies somewhere between the two.
"My thought was that when we look at things that are considered 'Grande Classiques,' as we say in French - iconic classics that almost everyone wants - we sometimes forget that they were new one day," Ghesquière told WWD. "They were totally innovative and might sometimes be shocking to some people, but with time, they become classics. Every item doesn't become that but the challenge for the designer is to look for those things that are so consistent that they can stand [the test of] time even if they are surprising and new at the beginning. That was the concept. It might be cliché but it's true that Louis Vuitton himself was totally innovative. He looked at what was missing in travel and packaging things in the most beautiful way. With time, that evolved to trunks. The little bag inside, which was just an addition to the trunk, itself became a key element. When you really have a good idea and you look for one, you transform things and that's what becomes a classic."
Ghesquière also talked about his decision to use women of all ages in Vuitton campaigns as well as on the catwalk for his first show for the label - revealing it left him thinking about his own age (which is 43).
"Age is more an identity and a style. The qualities and the things that I love when I meet a woman are her charisma, her personality, her intelligence, her personal style, her way of expressing herself," he told the publication. "I wouldn't say that we reflect every generation in the campaign but when we shot the campaign with three different types of generation, we had a lot of comments. When we took a friend of mine, some said she may be too old for the campaign and I felt I had to defend my own age."
"My thought was that when we look at things that are considered 'Grande Classiques,' as we say in French - iconic classics that almost everyone wants - we sometimes forget that they were new one day," Ghesquière told WWD. "They were totally innovative and might sometimes be shocking to some people, but with time, they become classics. Every item doesn't become that but the challenge for the designer is to look for those things that are so consistent that they can stand [the test of] time even if they are surprising and new at the beginning. That was the concept. It might be cliché but it's true that Louis Vuitton himself was totally innovative. He looked at what was missing in travel and packaging things in the most beautiful way. With time, that evolved to trunks. The little bag inside, which was just an addition to the trunk, itself became a key element. When you really have a good idea and you look for one, you transform things and that's what becomes a classic."
Ghesquière also talked about his decision to use women of all ages in Vuitton campaigns as well as on the catwalk for his first show for the label - revealing it left him thinking about his own age (which is 43).
"Age is more an identity and a style. The qualities and the things that I love when I meet a woman are her charisma, her personality, her intelligence, her personal style, her way of expressing herself," he told the publication. "I wouldn't say that we reflect every generation in the campaign but when we shot the campaign with three different types of generation, we had a lot of comments. When we took a friend of mine, some said she may be too old for the campaign and I felt I had to defend my own age."
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