Headline, May20, 2014



AS ANY LIPSTICK shopper knows, deciding between tropical coral, peony pink and fairest nude is far, far from a straightforward choice.

And without being able to apply new colors, to pucker or simile in a shade unknown,  -it is quite easy to buy a fashion mistake.

Now, one beauty company has come up with a  high-tech  way to figure it out, and others are experimenting with bringing a   -virtual makeup counter-   to their customers.

On thursday, last,  L'Oreal  planned to introduce an app that turns the front-facing iPhone and  iPad camera into a makeup mirror that allows customers to virtually try on more than    300 cosmetic products and see immediatly  different looks or complete makeovers on their own faces

They can   pout, sneer,   move in and out of changes in lighting and shadows, and the virtual makeup stays as if it had been painted on. 

A recent test confirmed that the virtual makeup will move with expressions, although vigorous head-shaking seemed to dislodge some heavy eye shadow a bit.

The app, called  Makeup Genius, was developed in partnership  with a company known for its facial mapping in movies and video games. The firm,  Image Metrics, received an  Oscar  for its work to digitally transform Brad Pitt's  40-something face-

Through all the stages of life, from baby to old man, in  ''The Curious Case of Benjamin Button.''

The app is yet another manifestation of a race among businesses to be connected to the consumer on every device, a competition that has left cosmetic companies far back in the pack. 

But it is also a notable advancement toward the concept of an  ''interactive mirror'' that has long fascinated some in the beauty and fashion industries.

''There is some good history on this one,'' said James L.McQuivey, an analyst at Forrester Research, who wrote about the idea of a  ''magic mirror''  and says that he has been contacted by many health and beauty companies since then. Most efforts to date, he said, have not been truly successful,

Still, companies keep trying. The notion of being able to see what the dress or sunglasses or sandals you are about to order really look like on you   -not the willowy model shot at just the perfect angle and who knows how much retouching -seems to be the ultimate: 

In Consumer convenience and empowerment. It also holds the possibility of a substantial savings boon for all those companies shouldering expensive rapid shipping and returns costs.

Warby Parker,  the online glasses retailer, has a try-on function that lets consumers upload a picture of themselves to see what various frames look like on their faces. A competitor,  glasses.com,-

Which was recently purchased  by the eyewear giant  Luxottica, has: An app that creates a  3-D model of shoppers' faces for virtual try-ons  and lets them adjust the glasses on their faces by touching the screen.

Cisco and others have developed virtual dressing room technology, though it has not been widely adopted.

There is also a growing genre of makeup  -or makeover apps, including Perfect 365, FaceTune and Visage Lab, that makes it possible for people to touch up their photos, eliminating-
A pimple here- A wrinkle there, putting a flush in cheeks, even shaving off a pound or two  -the better for posting on Instagram and elesewhere.

But the new L'Oreal  app deals strictly in reality   -how its products look on a potential customer's untouched face   -for better or worse.

It also offers a chance to virtually try  16    ''curated looks,''   like  ''smoky eyes'' devised by the celebrity artist Billy B.

Well girls, I hope I have helped you all !

The Honour and Serving of the Post continues. Just don't think of not reading the next one.

With respectful dedication to all the Female Students the world over. See Ya all on !WOW!  -the World Students Society Computers-Internet-Wireless:


Good Night & God Bless!

SAM Daily Times - the Voice of the Voiceless


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