Female roles have positive impact on box office says study

The FiveThirtyEight blog analysed films released since 1990 adjudged to have passed the so-called "Bechdel Test".

It found they tended to cost less to make and deliver a better return.

Disney's Frozen is a recent film that conforms to "rules" established by US cartoonist Alison Bechdel.

To pass the test, the film must have at last two female characters and a scene in which they converse on a subject that does not involve a male character or men in general.

Frozen, the most successful animated film ever, passes because it has two female protagonists, Anna and Elsa, who have conversations about a range of topics, among them political matters in the fictional kingdom of Arendelle.

Gravity, in contrast, does not pass because it only has one female character, Sandra Bullock's astronaut Ryan Stone, who only ever converses with male characters.


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