Karolina Kurkova and Coco Rocha join Campbell fashion show

Karolina Kurkova and Coco Rocha will join supermodel Naomi Campbell on her new reality modeling competition, Oxygen Media announced July 25.

Campbell announced back in May that she planned to "discover the next beautiful face of the modeling world" thanks to the program, which is called The Face.

The series, which will feature aspiring female models competing to become "the face" for a well-known brand, is due to air in 2013 on America's Oxygen network, and casting for the hopeful models has begun already.

Kurkova, 28, Rocha, 23, and Campbell, 42, will be responsible for mentoring the contestants as they battle it out, while noted fashion photographer Nigel Barker, formerly of America's Next Top Model fame, has been announced as the show's host.

Earlier this year Barker fans were shocked to hear that he wouldn't be returning for the 19th season of the televised modeling competition hosted by supermodel Tyra Banks. Long-running judges and mentors J. Alexander and Jay Manuel are also to be missing from the season 19 lineup, with new faces blogger Bryanboy, real name Bryan Grey Yambao, and model Rob Evans and celebrity stylist Johnny Wujek joining the show.

Added to this is the recent news that MTV is reviving its iconic 1990s fashion series House of Style in the Fall, meaning fashion fans could become permanently fixed to their television sets.